Case study

Kerrang is published by Hamburg based Bauer Media Group-media Company , which owns more than 600 magazines, over 400 digital products and 50 radio and TV stations all around the world.The media group has got multiple of different media brand, including heat and also a radio range of national radio brands such as KISS FM UK and Magic as well as regional radio brands in big cities in the UK.

Kerrang genrally specializes in rock music. Between the 1980's and early 1990's the magazine often organised thrash metal acts on the cover like the Motley Crue,slayer and Bon Jovi.However,it was often criticized for this as it repeatedly did this everytimes a new musical trend became very popular and known.

Kerrang! Magazine is published by Hamburg based Bauer media group which is kerrangs institution. They are in charge of distributing, marketing and producing different media products. Kerrang is a magazine but also provides an online subscription alternative, has a radio and its own TV channel. This means they can address to more possible consumers. Bauer only distribute only under the rock and pop culture, this means they are specialized in that area. Kerrang magazine is published weekly and their circulation is around 20,000.Each magazines sells for 2.20 pounds each in supermarkets such as ASDA in the UK.

The magazine mainly is targeted at males ages between 15 years old to 25 years old.This can be seen by the atmosphere and tone of the cover page, especially in the name of the magazine itself, which is shattered like broken glass.The very use of red across the cover signifys blood and anger.The whole look of the cover page is violent and very direct , the name sof the bands that are featured on the cover are also violent.Therefore, this would appeal to the sense of rebellion and violence in young adult males.An example of those names if foo fighters,rise agaisnt all, all of those examples are soemthing to do with resistance and the idea of violence.Those elements of the magazine must remain to attract this type of audience.